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With collagen sustaining that top spot in the vogue of supplements, I often get asked which type of collagen should I take - bovine and marine?  Or why did you use marine collagen in GEN.  Marine collagen is a highly bioavailable form of collagen derived from fish skin and scales. Rich in Type I collagen, it is commonly used to support skin, hair, nails, bones and connective tissue health.

A GEN Collagen drink per day can help to improve the elasticity and resilience of ligaments and tendons, and improves joint health.

Watching the Oscars, and more importantly the beauty and fashion looks being served, it is clear that collagen has been a celebrity favourite beauty staple. Indeed both best actress Mikey Madison and Best Supporting Actress Zoe Saldana used an infrared red light therapy mask mere hours before gracing the red carpet to boost their collagen production and look as radiant and youthful as possible. One of the most eye catching red carpet looks this awards season has come from Pamela Anderson who is letting her natural beauty shine through, and has credited collagen supplements for her ageless appearance. Jennifer Aniston...

I went for brunch yesterday with my friend and we sat next to a table celebrating their friend’s birthday. I nearly fell off my chair when they brought out a cake with 41 on it– at which point I turned to my friend and said she must be taking collagen! First impressions matter– I would have guessed her skin age to be 30 at most, her hair looked full and luxurious and her nails were just beautiful. Ingestion of liquid, marine collagen can contribute to all of these things. So as promised here is the science behind collagen’s effect on hair...