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Watching the Oscars, and more importantly the beauty and fashion looks being served, it is clear that collagen has been a celebrity favourite beauty staple. Indeed both best actress Mikey Madison and Best Supporting Actress Zoe Saldana used an infrared red light therapy mask mere hours before gracing the red carpet to boost their collagen production and look as radiant and youthful as possible. One of the most eye catching red carpet looks this awards season has come from Pamela Anderson who is letting her natural beauty shine through, and has credited collagen supplements for her ageless appearance. Jennifer Aniston...

I went for brunch yesterday with my friend and we sat next to a table celebrating their friend’s birthday. I nearly fell off my chair when they brought out a cake with 41 on it– at which point I turned to my friend and said she must be taking collagen! First impressions matter– I would have guessed her skin age to be 30 at most, her hair looked full and luxurious and her nails were just beautiful. Ingestion of liquid, marine collagen can contribute to all of these things. So as promised here is the science behind collagen’s effect on hair...

Collagen has been the new vogue for a while now in both the health and beauty industry and seems it is not ready to budge from that number one spot.Most information on collagen supplements talks about the benefits but I sat there this evening and thought how much can we believe. At GEN Collagen we too are making bold claims so I feel it is only right that we do our own literature search and identify the evidence base; starting with the effect on skin.In medical school we were always taught that the skin is the largest organ in your...

As we mentioned in our story, the penny did indeed drop whilst we were having a catch up about creating the UK’s first on-the-go collagen drink- but how did we get from that catch up date in March 2024 to our GEN collagen launch? We trialled multiple flavours before deciding the taste of our 3 delicious final choices. We needed the drink to be healthy and low in calories. The recipe for each drink was worked out carefully looking at milligrams of ingredients to ensure this. The market research highlighted that our added health benefits of digest, natural energy and...